Substrate Marketing Campaign

As part of a marketing campaign to advertise Shawmut’s wide format capabilities, the Substrate Mailer (comprised of overlapping circles of Vivak clear acrylic, PhotoTex, Walk & Wall, and PVC) invites recipients to initially unscramble the message: “Get carried away with unique substrates from Shawmut.” In doing so, the recipient interacts with each layer, touching the substrate as they rotate the circle. Recipients of the substrate mailer are directed to a landing page to download “Go Beyond Paper,” a corresponding substrate usage and reference guide. Measuring at 10 inches square, each mailer was hand-assembled, paired with a digitally-printed mailing panel, and mailed in a clear envelope.