New England Conservatory

New England Conservatory was looking for something new for their spring direct mail appeal. Partnering with the Shawmut team, we designed a creative alternative to the traditional letter in a #10 envelope. Measuring 5.75 × 8.75 inches finished, the tri-fold appeal was paired with a 6.25 × 4.5 inch reply card and an A6 reply envelope. The suite mailed in a 6 × 9 inch envelope. The triangular shapes used throughout the design are a nod to the memorable ceiling in NEC’s historic Jordan Hall.